The Wildest Food Trends of 2024: From Cucumber Sensations to “Splitting the G”
2024 has been quite the rollercoaster year. While we’ve faced some hard realities as a society, the food trends that emerged in 2024 were just as unpredictable—ranging from the oddly luxurious to the downright absurd. One thing they all had in common? TikTok. With over 818 million posts tagged with #food, the platform has revolutionized how we discover, share, and experience food. Let’s take a look at the most buzzworthy food trends of the year that took the internet by storm.
1. The Luxe, Textured “Dubai Chocolate Bar”
In the summer of 2024, TikTok was flooded with videos showcasing a luxury chocolate bar, now dubbed the “Dubai Chocolate Bar.” This decadent treat features smooth milk chocolate wrapping a rich pistachio butter and crispy knafeh filling. TikTokers were obsessed with breaking the bar open to reveal its gorgeous pistachio-green center. The bar became a viral sensation, with over 140K posts tagged #dubaichocolate, and chocolate makers in the US even began creating their own versions to cash in on the trend.
2. The Cucumber Salad Revolution, Courtesy of Logan Moffitt
In August 2024, TikToker Logan Moffitt turned the cucumber salad into a viral phenomenon. His simple, refreshing cucumber salad, perfect for summer, became a hit with over 43 million views. Moffitt’s quick and easy recipe, featuring just cucumbers, salt, and a few variations, made the salad customizable and accessible. BuzzFeed praised the dish for being not only incredibly easy to replicate but also versatile, inspiring countless other TikTok creators to jump on the cucumber bandwagon.
3. Food Gets Political
2024 wasn’t just a year for food; it was a year where food and politics collided. From Vice President Kamala Harris sharing sandwich-making tips on her YouTube channel to JD Vance’s viral, awkward donut shop visit, food became a recurring theme in the political scene. BuzzFeed’s Ross Yoder pointed out that food, like Walz’s viral “white guy tacos,” played a key role in campaigns, reflecting the broader intersection of politics and everyday life.
The Wildest Food Trends of 2024: From Cucumber Sensations to “Splitting the G”
4. The Rise of Dense Bean Salad (DBS)
A salad with substance? Yes, please. In 2024, the Dense Bean Salad (DBS) became a meal prep favorite. Created by Violet Witchel, this hearty, protein-packed salad became a hit for its ability to keep people full for hours. Thanks to its versatility and make-ahead nature, DBS salads became a go-to for many, especially during the summer months. With ingredients like beans, grains, and veggies, this salad proved to be more than just a side dish—it was a full meal.
5. The Boom of Non-Alcoholic Adult Beverages
In 2024, non-alcoholic beverages were everywhere. Whether it was the rise of alcohol-free bars or the launch of Tom Holland’s non-alcoholic beer brand, Bero, this trend signaled a shift in how people approach socializing and wellness. As younger generations continue to prioritize health and inclusivity, non-alcoholic drinks, from beer to mocktails, became the beverage of choice for those looking to enjoy a night out without the hangover.
6. Guinness Becomes the Hot Girl Drink
Guinness, traditionally known as a beer for the “stout crowd,” found a new audience in 2024, especially among Gen Z. Celebrities like Olivia Rodrigo and Niall Horan helped propel the Irish stout into the spotlight, with Guinness becoming a go-to drink for trendy young adults. The viral trend “splitting the G” (pouring Guinness with a perfectly executed head) caught on quickly, and demand for the drink skyrocketed, prompting shortages at pubs worldwide.
7. Nara Smith’s Haute Cuisine Meets TikTok
TikTok home cook Nara Smith became a sensation in 2024 with her elaborate, couture-inspired cooking videos. The former model’s posts, which showcase her cooking meals for her family in glamorous outfits, perfectly captured the “trad-wife” aesthetic. Despite the complexity of her dishes, which often included multi-step preparations, viewers couldn’t get enough of her culinary creativity. Smith’s rise reflects the broader trend of aspirational cooking, where elaborate meals are made with a dose of glamour.
8. The Onion Boil: A Surprisingly Healthy Snack
Simple, humble, and incredibly satisfying—this year saw the rise of the onion boil. TikTok users like Mimi Baretela shared this low-cost, low-effort recipe, which involves boiling onions with seasonings in the oven or air fryer. The dish quickly gained traction as an easy and delicious snack, with many commenters claiming it even made their skin glow. This no-fuss, flavorful treat became a hit for those seeking wholesome, homemade options.
9. Swedish Candy Takes Over
2024 was the year Americans fell in love with Swedish candy. Swedish sweets, particularly from brands like BonBon, exploded in popularity, with over 281K TikTok videos showcasing these sugary delights. BonBon’s candy quickly became viral, and many influencers began sharing their experiences with Swedish treats, making it a go-to indulgence for candy lovers everywhere.
10. Chocolate Muffins Become an Olympic Obsession
When Norwegian swimmer Henrik Christiansen posted about the chocolate muffins served at the Paris Olympic Village, little did he know it would trigger a global craving. As the Olympics continued, more athletes and fans took to TikTok to share their love for the muffins. This viral obsession turned the simple baked good into a must-try snack, with fans everywhere flocking to find the coveted recipe.
11. Cookies Are the New Cupcakes
Cookies took the spotlight in 2024 as the new “it” dessert, overtaking cupcakes in popularity. Crumbl, a cookie chain known for its oversized creations, fueled this trend with inventive flavors like churro and key lime pie. TikTokers went wild with creative cookie pulls, stuffings, and designs, amplifying the trend and making cookies the new centerpiece of dessert tables.
12. The “Flying Dutchman” Burger: A Bun-Free Revolution
Inspired by a West Coast burger chain, 2024 saw the rise of the “Flying Dutchman” burger. This gluten-free alternative swaps traditional burger buns for caramelized, grilled onions, creating a flavor-packed, savory experience. TikTokers shared their own spins on the trend, experimenting with different sauces and toppings, making it a go-to option for burger lovers seeking something new.
What’s Next for 2025?
As we head into the new year, it’s clear that food trends will continue to evolve, fueled by social media platforms like TikTok. From quirky new recipes to celebrity-inspired food crazes, 2024 showed us that food is no longer just about nourishment—it’s about expression, creativity, and community. As for which trends to keep or leave behind? That’s up to you. What food trends are you excited to take with you into 2025, and which ones are you happy to leave in the past? Let us know in the comments!
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The Wildest Food Trends of 2024: From Cucumber Sensations to “Splitting the G”
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